20 Mar 2024
Unlocking TDM: Lessons learned from both sides of the Atlantic
Steer Director Lisa Martin is joined by our Associate Julia Wean as the pair discuss lessons learned from their careers in TDM.
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Profile
Julia has eight years’ experience in the transportation sector, specializing in Transportation Demand Management.
Julia joined Steer from the South Coast Air Quality Management District where she worked after completing her graduate degree in Transportation Planning from the University of Southern California. Prior to that she worked as TDM Program Manager for a transportation management association in Boston, supporting employers by providing and encouraging non-drive alone commute options for their employees.
At Steer, Julia leads the North American TDM Strategy market, helping both public and private-sector clients realize measurable VMT and trip reduction through behavior change policy and planning.
Articles and insights by this expert
09 Jun 2020
Smart design, education and encouragement: Managing transit ridership recovery post COVID-19
As COVID-19 related restrictions begin to ease across the globe, travel in our cities and towns will slowly increase. Before this happens on a large scale, the transportation industry must consider when, why, and how daily travel will begin to take place, and we must use tools such as design strategy and Transportation Demand Management (TDM) to ensure the path back to ‘normal’ is safe, efficient, and environmentally friendly.
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We are Steer
Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into markets beyond transportation.
Explore our new website to learn more about Steer: who we are, how we work and what our future holds.