Exploring the role of arts & culture in the creative industries

Arts Council England commissioned Steer Economic Development to produce five case studies exploring the relationship between the arts and culture sector and the creative industries. 

Subjects included the gaming industry’s relationship with artists, both as staff and as specialist freelancers, and its use of established intellectual property to develop games; the role of artists and directors in brand development, where clients wish to be seen to take creative risks; artists as an integral part of architectural practise; and the role of artists in product and service design. 

The case studies showed the importance of personal networks for business development, technology in opening up export markets, and clusters of businesses to generate a critical mass of demand for artists as subcontractors to the creative industries. 

The resulting report sheds light on the different routes by which arts and culture achieve a wider economic impact via its relationship with the creative industries. For example, games companies often exploit Intellectual Property produced by artists; film and TV publishers work closely with musicians and composers; and architects often work with artists at concept and design stages to create an identity for buildings and spaces.

Andrew Mowlah, Research Director, Arts Council England said: “Organisations in the arts and culture industry indirectly contribute to employment in the creative industries. The evidence suggests that arts and culture industries in the UK is indirectly a significant source of support for jobs and talent development in the commercial creative industries. This piece of research by Steer Economic Development helps bring to life the essential role arts and culture play in supporting the highly lucrative creative industries.”

The report was published in early November and featured in The Times. A full copy can be downloaded on the Arts Council website.